10 Livestream Event Ideas to Boost Engagement

​Livestreaming is a powerful way for brands and organizations to connect with audiences, showcase expertise, and drive meaningful interaction. To help you get started, here are 10 livestream event ideas for brands that are fun, practical, and designed to boost engagement. With tips on how Effi’s interactive features can make each event even more effective.

1. Live Q&A Sessions

Bring together company leaders, experts, or guest speakers to answer audience questions live.

Why it works: People love being heard, and seeing their comments on screen and getting real-time answers to their questions keeps them tuned in.

Make it better with Effi: Use Effi’s chat moderation features to curate and display audience questions on screen. You can even take it a step further and let your audience vote on which questions get answered first by using Effi’s poll feature.

2. Live Product Demonstrations

Show your products or services in action, highlighting features and use cases.

Why it works: Seeing products in action helps viewers understand value quickly and encourages interaction.

Make it better with Effi: Highlight audience reactions with meters and let viewers vote on which feature to demo next.

3. Educational Tutorials or Workshops

Teach your audience something valuable — from industry insights to practical tips.

Why it works: Educational content positions your brand as a thought leader while giving viewers actionable takeaways.

Make it better with Effi: Segment the session and track engagement on each section with sentiment insights to optimize future streams.

4. Charity or Fundraising Events

Host live donation drives, auctions, or campaigns for causes your brand supports.

Why it works: Audiences love making an impact while interacting with your brand.

Make it better with Effi: Live donation meters and alerts make contributions visible and exciting, and analytics show which appeals inspired the most engagement.

5. Behind-the-Scenes Tours

Give viewers a peek inside your office, studio, or production process.

Why it works: Humanizes your brand and builds trust with your audience.

Make it better with Effi: Use sentiment analysis to see which parts of the tour resonated most with viewers.

6. Audience-Driven Content

Create a fully interactive and immersive experience by letting viewers influence what happens on the stream from start to finish — from choosing topics to voting on segments.

Why it works: Participation creates hype and creates engagement opportunities that make viewers feel invested, and an engaged audience is an audience that stays.

Make it better with Effi: Effi’s polling and interactive features make it simple to let your audience co-create the livestream experience.

7. Case Study or Success Spotlights

Share real examples of how your brand helped clients, solved problems, or launched initiatives.

Why it works: People love stories — especially ones they can relate to.

Make it better with Effi: Track viewer reactions and see which case studies generate the most engagement with emoji sentiment tracking.

8. Virtual Launch Events

Launch a new product, campaign, or initiative live, with interactive elements.

Why it works: Creates excitement and buzz around something new.

Make it better with Effi: Encourage voting or live audience feedback on product features.

9. Mini Competitions or Challenges

Gamify your livestream with quizzes, contests, or interactive challenges.

Why it works: People love friendly competition and rewards.

Make it better with Effi: Use polls, trivia, and more to gamify your stream and keep your audience engaged and entertained.

10. Seasonal or Holiday Specials

Tie your livestream content to holidays, industry events, or company milestones.

Why it works: Timely content feels relevant and shareable.

Make it better with Effi: Run interactive polls to make the seasonal experience more fun and use live donation meters to raise funds for a charitable cause.

Make Every Stream Interactive

Using these livestream event ideas for brands, your organization can make every livestream more engaging and memorable. Effi’s interactive tools , like polls, chat and donation meters, make it easy to turn viewers into active participants and create experiences your audience will return to again and again.