Interactive Livestreaming for Media Brands

Boring streams lose viewers—
engagement keeps them watching.

An illustration of a woman seated at on a couch. She is focusing on her smartphone in her hands, even though her laptop is in front of her on her desk, open, and displaying a livestream that is ongoing. Instead of focusing on the livestream, she is distracted by and engaged with her phone instead.

Viewers get bored when there’s nothing to keep them engaged. Standard livestreaming tools offer little beyond basic chat, leaving audiences without meaningful ways to interact and participate in real time.

An illustration of a professional seated at their desk. They have an overwhelmed expression on their face as they look at their laptop. Around them, you see different arms holding different devices. The illustration is used to demonstrate how disjointed audience participation can be when simulcasting without an aggregator like Effi. How different conversations are disconnected and siloed on their respective platforms.

Viewers watch across YouTube, Facebook, X, Twitch, and more—but there’s no way to keep interactions connected and unified.

An illustration of a professional standing holding a clipboard. They are overwhelmed because they are thinking of all the logistics and tasks associated with livestreaming their upcoming event. The purpose is to demonstrate that without a platform like Effi, planning a livestream can be disjointed and complicated. Effi simplifies it by being an all-in-one solution.

Expanding reach across platforms while maintaining high-quality production requires significant resources and technical expertise.

An illustration of a professional person looking confused.

Without real-time sentiment tracking and cross-platform analytics, media organizations are left guessing what resonates with viewers.

Interactive features that capture & hold attention

Effi’s array of interactive elements like live Q&A, audience polls, meters, and dynamic overlays turn passive viewers into active participants, driving deeper engagement and retention.

Two men are seated on stage at a professionally produced event. They are speaking into microphones. The event is being livestreamed. The producers are using Effi's interactive elements to get the audience engaged. On screen, there is a poll for the audience to vote on.

Unified cross-platform engagement

Effi brings conversations from all the platforms into one unified feed —ensuring continuous engagement and interaction.

Effi livestream software interface showing a video element of a smiling man speaking on stage. On top of the video, are chat messages coming in from the audience. Each message has the comment, the username and the social media platform it came from.

Seamless multiplatform distribution

With just a few clicks you can reach all your audiences. Effi makes it easy to reach more viewers without the complexity and heavy resource demands.

Two men on stage, seated on red chairs and speaking into microphones. They are speaking at an event that is being livestreamed. Visible on screen is a chat message from an audience member, displaying the username, platform and message. On the top right of the screen, the streaming menu is open and you can see they are simulcasting this event to YouTube, X and Twitch.

Smarter audience data

Understand your audience with Effi’s AI-powered analytics that track sentiment and identify engagement trends, giving media organizations the data they need to optimize their content.

A man seated in an orange chair on stage of a professional event. He is speaking towards an in-person audience but the event is livestreamed as well. On top of the video, is a Effi UI displaying real-time sentiment analysis. Showing how the livestream audience is feeling about the event.

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Content &Production Teams

Deliver seamless, high-quality live content across platforms. Effi streamlines multi-platform distribution, integrates real-time engagement features, and reduces operational overhead.

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Digital & Audience Engagement Teams

Maximize viewer interaction and retention. Use live chat unification, interactive Q&As, and AI-driven audience insights to keep viewers engaged longer.

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Streaming & Platform Operations Teams

Expand reach without increasing complexity. Effi simplifies multi-platform livestreaming, ensuring content is optimized for different formats and platforms.

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Strategy &
Data Teams

Understand what drives engagement. Get real-time sentiment analysis, cross-platform engagement data, and AI-powered insights to inform content decisions.

Unified cross-platform chat

Audience sentiment analysis

Interactive features (polls, overlays, gamification)

Multi-platform streaming

Scalable, cloud-based production

Multi-Platform Chat Unification

In-Stream Fundraising

Cross-Platform Engagement Analytics

AI-Powered Voter Sentiment Analysis

All-in-One Livestreaming + Fundraising + Insights

Engage audiences from every platform in a single, interactive chat.

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Track real-time reactions to refine messaging and boost engagement.

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Elevate participation with dynamic audience interactions.

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Broadcast seamlessly across multiple destinations without restrictions.

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High-performance, cloud-powered livestreaming built to scale.

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"Effi provided us with an intuitive, yet creative way of engaging The Challenge fans during our first-ever live online casting special. We polled The Challenge social followers and YouTube subscribers throughout the special, learning about their real-time preferences to inform our livestream programming. Interactive storytelling is the next frontier of social content creation, and we’re excited to see where Effi 2.0 can take future efforts in this space."

Tyler Hissey

SVP,
MTV Entertainment

"Effi is an amazing addition. Anytime it's on screen [chat] lights up and the energy is amazing. It's amazing seeing the audience super excited and engaged with our content."

Jake Woods

Walt Disney World News Today

Engage audiences. Expand Reach.

Elevate live content.

See Effi in 15 Minutes

Fast walkthrough. No pressure.

Go beyond streaming—power interactive, multi-platform live experiences.

Boring streams lose viewers—
engagement keeps them watching.

Create livestreams that keep viewers hooked, not scrolling.