Real-Time Feedback for Live News

News moves fast—
but your livestreaming isn’t keeping up.

An illustration of a news host livestreaming, completely oblivious to the opinions and comments from his audience. It demonstrates the disconnect between the creator and his listeners.

TV news relies on one-way communication, leaving social media audiences disconnected from the broadcast and missing valuable engagement opportunities.

An illustration of a professional woman seated at her desk. She has an overwhelmed expression on her face as she looks at her laptop. Around her, you see different arms holding different devices. The illustration is used to demonstrate how disjointed audience participation can be when simulcasting without an aggregator like Effi. How different conversations are disconnected and siloed on their respective platforms.

Viewers watch from across social platforms but conversations happen in silos—leading to disconnected engagement.

An illustration of a male news host. He is livestreaming and you vignettes surrounding him of different members of the his audience. They aren't actually there. They have different expressions and all speaking at the same time. The purpose is to illustrate the disconnected audiences when you simulcast to different platforms without unifying the chat.

Newsrooms lack audience insights, with no sentiment tracking or cross-platform analytics—leaving them blind to key trends and opportunities.

Make broadcasts interactive with real-time engagement

Extend traditional TV reporting to digital audience with live Q&A, interactive polls, and real-time feedback.

A man and a woman are seated behind desk in a newsroom. The news program is being livestreamed. The producers are using Effi's interactive elements to get the audience engaged. On screen, there is a meter for the audience to vote on.

Unify discourse across platforms

Effi brings live chat from all the social platforms into one centralized feed, increasing engagement and creating a unified conversation.  

Effi's chat moderation page is open on a laptop. This is where producers can professional manage and curate incoming chat messages from the audience from all supported social channels. It gives the producer full control to highlight only those that are appropriate.

Data-driven strategy

Effi’s AI-powered analytics deliver audience sentiment, engagement trends, and cross-platform insights—helping newsrooms understand what resonates and optimize future content.

A preview of Effi's analytics dashboard, displaying Viewers by platform. In this graph for this particular livestream, there are viewers from YouTube, X, Facebook, Twitch and LinkedIn. The purpose is to illustrate how Effi consolidates and aggregates analytics from the different platforms.

🎙️

Broadcast &
Live News Teams

Extend your reach beyond linear TV by bringing real-time engagement, interactive Q&As, and audience insights to social platforms.

📡

Digital &
Social News Teams

Maximize cross-platform engagement with unified chat, AI-powered sentiment analysis, and data-driven content insights.

💰

Revenue &
Sponsorship Teams

Monetize your live coverage seamlessly with integrated sponsorships, premium Q&As, and donations.

📊

Editorial &
Strategy Teams

Increase credibility, earn trust and make smarter content decisions with real-time audience behavior tracking and AI-powered insights.

Unified cross-platform chat

Real-time audience sentiment analysis

AI-powered content insights

Monetization built for news (sponsorships, donations, premium Q&A)

Seamless integration with both digital & broadcast workflows

Multi-Platform Chat Unification

In-Stream Fundraising

Cross-Platform Engagement Analytics

AI-Powered Voter Sentiment Analysis

All-in-One Livestreaming + Fundraising + Insights

Engage your audience in one place, no matter where they’re watching.

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Instantly gauge viewer reactions and adapt coverage on the fly.

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Instantly gauge viewer reactions and adapt coverage on the fly.

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Unlock new revenue streams tailored for news organizations.

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Works effortlessly with your existing newsroom tech stack.

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"Effi provided us with an intuitive, yet creative way of engaging The Challenge fans during our first-ever live online casting special. We polled The Challenge social followers and YouTube subscribers throughout the special, learning about their real-time preferences to inform our livestream programming. Interactive storytelling is the next frontier of social content creation, and we’re excited to see where Effi 2.0 can take future efforts in this space."

Tyler Hissey

SVP,
MTV Entertainment

"Effi is an amazing addition. Anytime it's on screen [chat] lights up and the energy is amazing. It's amazing seeing the audience super excited and engaged with our content."

Jake Woods

Walt Disney World News Today

STAY AHEAD IN THE FUTURE OF LIVE NEWS

Live news is evolving—

audiences expect more.

See Effi in 15 Minutes

Fast walkthrough. No pressure.

Live news has changed. Meet audiences
where they are.

News moves fast—
but your livestreaming isn’t keeping up.

Broadcasts that connect with your audience, not just inform.