Livestreaming was harder than
it should’ve been.
Leadership
Daniella Bondar
A storyteller and media strategist, Daniella has built a career at the intersection of content, audience engagement, and innovation. She’s written for major outlets like Elite Daily, Vulture, and The Huffington Post and led social strategy at The Mary Sue.
As Head of Content at TVCO, she produced interactive experiences like Faraway Bae, shaping the future of live engagement. Now, at Effi, she’s focused on helping organizations create dynamic, audience-driven livestreams.
Zach Jonas
A growth strategist and entrepreneur, Zach has led sales, marketing, and partnerships at startups and major tech companies, including Twitter (X), Meta, and SimpliSafe. He also founded and exited two startups—Ritter and Athlete Studio.
Now, as Chief Growth Officer at Effi, he’s focused on expanding the platform and redefining audience engagement.
Joanna Kaufman
multiple ventures, including TVCO, a social video app that redefined audience engagement. She developed patented technology and successfully exited a previous company.
At Effi, she’s focused on empowering organizations to create content their audiences want, making livestreaming more interactive and data-driven.
Tyler Korff
An entrepreneur, investor, and advisor, Tyler has led ventures across technology, media, and philanthropy. He co-founded BugReplay, a patented web tool that was successfully acquired, and TVCO, a social video platform that redefined audience engagement.
Beyond Effi, he advises companies on strategy, growth, and innovation. His expertise in law, technology, and media drives Effi’s mission to transform livestreaming and audience interaction.
What they say about us
"Effi provided us with an intuitive, yet creative way of engaging The Challenge fans during our first-ever live online casting special. We polled The Challenge social followers and YouTube subscribers throughout the special, learning about their real-time preferences to inform our livestream programming. Interactive storytelling is the next frontier of social content creation, and we’re excited to see where Effi 2.0 can take future efforts in this space."
Tyler Hissey
MTV Entertainment
"Effi is an amazing addition. Anytime it's on screen [chat] lights up and the energy is amazing. It's amazing seeing the audience super excited and engaged with our content."
