Engagement you can see. Results you can measure.

Effi transforms livestreams into powerful marketing tools—expanding reach, driving engagement, and delivering AI-powered insights to optimize every campaign.

Marketers know livestreaming is essential—
So why is it so hard?

An illustration of a professional woman standing holding a clipboard. She is overwhelmed because she is thinking of all the logistics and tasks associated with livestreaming her upcoming event. The purpose is to demonstrate that without a platform like Effi, planning a livestream can be disjointed and complicated. Effi simplifies it by being an all-in-one solution.
Livestreaming requires planning, technical expertise, and content strategy—making it overwhelming for marketing teams
An illustration of a woman producing a livestream. She is seated at her desk, looking at the monitor of the broadcast. She is anxiously biting her nails and staring at the screen in a powerless way.
Livestreams feel like a black hole. People watch, but it’s unclear who’s engaging, what’s working, or how to improve in real time.
Frustrated woman at her desk surrounded by confusing analytics reports from multiple platforms, illustrating the challenge Effi solves with our unified analytics.
There’s audience data from YouTube, Facebook, and LinkedIn—but none of it is consolidated in a coherent way, wasting  time pulling reports from separate platforms, and trying to make sense of engagement.

Effi turns livestreaming into a marketing powerhouse

Effortless setup for maximum impact

Effi’s intuitive tools simplify content planning, production, and multi-platform distribution—so you can   focus on strategy, not tech.

Two women livestreaming. They are dressed professionally and seated in two chairs. A chat message from the audience is displayed and on the top right, you can see Effi's UI. It's a menu that shows where the broadcast is streaming to. In this case, YouTube, Twitch and X. The purpose is to demonstrate Effi supports simulcasting.

All-in-one platform for engagement & tracking

 Effi unifies chat, engagement tools, and analytics into a single platform—giving marketers a clear view of performance across all channels.

Hands are typing on the keyboard of a laptop. Effi's chat moderation page is open on the laptop. This is where producers can professional manage and curate incoming chat messages from the audience from all supported social channels. It gives the producer full control to highlight only those that are appropriate.

Full visibility & AI-powered insights

Effi provides real-time sentiment tracking, engagement reports, and audience analytics—so marketers can refine content strategies and maximize reach.

A preview of Effi's analytics dashboard, displaying Viewers by platform. In this graph for this particular livestream, there are viewers from YouTube, X, Facebook, Twitch and LinkedIn. The purpose is to illustrate how Effi consolidates and aggregates analytics from the different platforms.

Built for Marketers
Who...

Why top marketers are switching to effi

Features
Multi-platform streaming
AI-powered audience insights
Real-time engagement tracking
Predictive analytics
Traditional Tools
Multi-Platform Chat Unification
In-Stream Fundraising
Cross-Platform Engagement Analytics
AI-Powered Voter Sentiment Analysis
Effi
Go live on every major platform simultaneously.
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Leverage real-time AI analysis to understand your audience.
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Monitor live interactions and optimize content instantly.
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Forecast trends and maximize campaign success.
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What they say about us

"Effi provided us with an intuitive, yet creative way of engaging The Challenge fans during our first-ever live online casting special. We polled The Challenge social followers and YouTube subscribers throughout the special, learning about their real-time preferences to inform our livestream programming. Interactive storytelling is the next frontier of social content creation, and we’re excited to see where Effi 2.0 can take future efforts in this space."

MTV Entertainment Studios logo
Tyler Hissey
SVP,
MTV Entertainment

"Effi is an amazing addition. Anytime it's on screen [chat] lights up and the energy is amazing. It's amazing seeing the audience super excited and engaged with our content."

WDW News Today logo
Jake Woods
Walt Disney World News Today
SMARTER LIVESTREAMS. BETTER RESULTS.
The best marketers aren’t guessing—
they’re using Effi.
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