The brands that listen are the brands that sell

Effi powers social-first livestreams that engage, educate, and convert—meeting customers where they are and how they want to shop.
Book a Demo

Brands struggle to capture the
 full potential of live shopping

Live shopping feels
too transactional
Limited reach,
missed opportunities
Limited insights into
shopper preferences
An illustration of a professional woman doing a live shopping broadcast. On the screen are pushy messages telling the audience to buy now, warning of expiring promotions and creating a high pressure vibe. The point of the illustration is actually to highlight how there are other valuable ways for a retailer to connect with a live audience in a less obviously transactional manner.
Today’s live shopping experiences often feel pushy and impersonal. Customers want space to explore and ask questions, but sellers lack the tools to respond in real time or adapt on the fly—leaving both sides frustrated.
An illustration of a professional woman doing a live shopping broadcast on a specialized live shopping platform. The view count is only 312, which is in contrast to her thousands of followers spread across her social media channels. The purpose of the image is to highlight how retailers are missing out on a much larger audience when they livestream on niche platforms, rather than where their audience, which is social media.
Traditional live shopping platforms keep brands confined to a single ecosystem, limiting exposure to potential customers across social channels.
Frustrated woman at her desk surrounded by confusing analytics reports from multiple platforms, illustrating the challenge Effi solves with our unified analytics.
Without data insights, brands can’t understand what resonates with their customers or how to optimize future live shopping events.

The best brands don’t just sell products— they tell stories.

Interactive Shopping That Builds Loyalty

Effi makes live shopping feel personal, not pushy—with real-time chat, polls, Q&As, and product showcases that let customers engage directly and get instant responses from your brand.

A young woman doing a live shopping broadcast. She is holding various products, behind her is a clothing rack. An audience chat message is visible on screen, demonstrating the audience interaction. There is also a customized QR code, offering discounts to shoppers.

Grow with multiplatform streaming.

Effi allows brands to stream live across YouTube, Facebook, Instagram, X, and more, reaching customers where they already are and growing their audience beyond platform restrictions.

A man and a woman in a retail setting doing a livestream. They are looking at and probably selling plates and bowls. Effi UI is visible, demonstrating that they are simulcasting across different social media channels.

Leverage AI insights for smarter sales strategies.

Effi’s AI-powered analytics track real-time audience engagement, providing brands with valuable insights to refine content, update product offerings, optimize strategies, and enhance future live shopping events.

A preview of Effi's analytics dashboard, displaying Viewers by platform. In this graph for this particular livestream, there are viewers from YouTube, X, Facebook, Twitch and LinkedIn. The purpose is to illustrate how Effi consolidates and aggregates analytics from the different platforms.

How retailers
sell with Effi

🛍️
Ecommerce & DTC Brands
Create interactive product launches, answer customer questions in real time, and build stronger brand loyalty through social-first shopping.
🏬
Brick-and-Mortar Retailers
Bring the in-store experience online with live product demos, promotions, and exclusive QR discount codes for engaged viewers looking to purchase.
📺
Retailers Running Live Shopping Campaigns
Expand reach beyond gated live shopping platforms and sell directly to customers on their favorite social channels.
📈
Retail Marketing & Social Teams
Use live shopping to boost awareness, collect customer insights, and increase conversions—without relying on ads alone.

The best brands don’t just sell—they connect. With Effi, live shopping becomes a way to share your story, engage in real-time, and build lasting loyalty through authentic moments that keep customers coming back.

WDW News Today logo
MTV's The Challenge logo
WDW News Today logo
MTV's The Challenge logo

What they say about us

"Effi provided us with an intuitive, yet creative way of engaging The Challenge fans during our first-ever live online casting special. We polled The Challenge social followers and YouTube subscribers throughout the special, learning about their real-time preferences to inform our livestream programming. Interactive storytelling is the next frontier of social content creation, and we’re excited to see where Effi 2.0 can take future efforts in this space."

MTV Entertainment Studios logo
Tyler Hissey
SVP,
MTV Entertainment

"Effi is an amazing addition. Anytime it's on screen [chat] lights up and the energy is amazing. It's amazing seeing the audience super excited and engaged with our content."

WDW News Today logo
Jake Woods
Walt Disney World News Today
STAY AHEAD IN THE FUTURE OF LIVE NEWS
Meet your customers
where they are
See Effi in 15 Minutes
Fast walkthrough. No pressure.