Say hello to Effi

"Effi provided us with an intuitive, yet creative way of engaging The Challenge fans during our first-ever live online casting special. We polled The Challenge social followers and YouTube subscribers throughout the special, learning about their real-time preferences to inform our livestream programming. Interactive storytelling is the next frontier of social content creation, and we’re excited to see where Effi 2.0 can take future efforts in this space."

"Effi is an amazing addition. Anytime it's on screen [chat] lights up and the energy is amazing. It's amazing seeing the audience super excited and engaged with our content."