Say hello to Effi

Effi gave us a smart, creative way to engage The Challenge fans during our first live online casting special. By polling social followers and YouTube subscribers in real time, we shaped the livestream based on viewer preferences. Interactive storytelling is the future of social content, and we’re excited to see how Effi 2.0 will elevate our next efforts.

Effi is an amazing addition. Anytime it's on screen [chat] lights up and the energy is amazing. It's amazing seeing the audience super excited and engaged with our content.